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New York Spirits Awards Debut, New York City

 The New York Spirits Awards is dedicated to finding and honoring the very best of class in the spirits industry. The Awards will be the culmination of a two-day tasting competition covering all classifications of distilled spirits. Spirits brands are invited to submit their product for evaluation by a panel of judges who interact on a daily basis with the ultimate decision-maker--the consumer. Spirits importers, distributors, restaurant owners, mixologists, hospitality experts, liquor store owners--everyone who reaches and feels the impact of the consumer directly will be involved.

New York, NY (PRWEB) March 12, 2009 -- Dori Bryant, President of The Polished Palate, and Adam Levy, Spirits Writer, today announced the debut of the New York Spirits Awards.

The New York Spirits Awards is dedicated to finding and honoring the very best of class in the spirits industry. The Awards will be the culmination of a two-day tasting competition covering all classifications of distilled spirits. Spirits brands are invited to submit their product for evaluation by a panel of judges who interact on a daily basis with the ultimate decision-maker--the consumer. Spirits importers, distributors, restaurant owners, mixologists, hospitality experts, liquor store owners--everyone who reaches and feels the impact of the consumer directly will be involved.

Members of the on-and off-sale community will come together for two days, June 13 and 14, during The Bar Show at the Jacob Javits Center in New York City. The judges will score each brand in five categories: appearance, aroma, taste, mouth feel and finish. The maximum point score is 100. The top ten percent in each category will be awarded "Best in Class". The highest score in each category will be the recipient of an "FDR" award. The FDR Award is named in honor of one of America's greatest presidents, Franklin Delano Roosevelt, who actively supported and endorsed the repeal of Prohibition.

"The NYSA differs from other tasting events because of its judges. Every time a consumer makes a purchase at retail or calls for a brand at a bar, they are casting their vote for a brand. Our judges introduce consumers to brands every day by recommending and or selecting a product. They are the front line," said Dori Bryant, co-founder of the NYSA. "We decided to hold the event in New York City because it is true that if you can make it there, you can make it anywhere. And we felt that the Bar Show provided a perfect opportunity."

The results of the competition will be announced at a press conference the week of June 15; pending results are tabulated, the press conference will be held on Monday June 15 at the New York Bar Show.

Brand owners and publicists can visit www.nyspiritsawards.com to learn more about the New York Spirits Awards and download entry forms.

More about the Founders
Dori Bryant started the Polished Palate LLC (www.polishedpalate.com) in 2005, building on years of experience in publishing and a passion for spirited excellence. Starting at the New York Daily News in 1980, she was instrumental in the launch of several publications including USA Today and Southern Magazine. After joining General Media in 1997 she began hosting spirits festivals and writing on distilled spirits. Dubbed 'The Rum Queen' by the St. Petersburg Times, Dori has also been honored by the Academia Mexicana del Tequila. The Polished Palate runs consumer tasting events, professionally judged competitions, seminars, gourmet food/spirits pairing experiences and other special events. Since 2006, she has been a member of the Board of Directors of the Sky Ranch Foundation and was inducted into this organizations' Hall of Fame in 2009. Her events, which feature auctions that benefit Sky Ranch, remind consumers and marketers alike about the importance of 'giving back'. A graduate of Rutgers University, she makes her home in Tarpon Springs, Florida.

Adam Levy
Adam Levy is co-founder of "The Whisky Life" magazine and a spirits writer and judge. He received his undergraduate degree from Rutgers University and received his EMBA from Baruch College.

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